5 Innovative Ideas for Successful Holiday Marketing with Every Door Direct Mail

While the impending holiday season is on the mind of everyone, how you are going about holiday marketing for your brand? During the holidays, your customers will be in an excellent mood and they will be spending a lot of bucks for merriment. That is why you need to make sure that you are coming up with the best ideas with EDDM to promote your business.

Why USPS Every Door Direct Mail is a good idea

Small and medium sized businesses target their customers during the holiday season to promote their products and offerings. But that doesn’t mean that they have many dollars of budget for that. Holiday marketing doesn’t need to be expensive. But it should be very effective and appealing. That is why going for USPS every door direct mail is a good option for you.

So, now you need to know what ideas you should be using. Take a look at the following points to know more.

Reaching Out to Your Existing Customers

Generally, customers think that once they are out of your store, you have nothing to do with them. You can change this perception with the help of every door direct mail California. Reach out to the customers who have left their details with you and wish them a happy new year with a postcard. You can even offer some timely discount to which will guarantee you more sales. Also, this personal approach will help add a positive impression to your brand whileencouraging them to engage with you again. USPS reveals that 87% of millennial loves the brand that offers printed tool and 82% of them see it to be a credible option.

Collaborate with Local Business

This holiday season, you can announce your collaboration with another complimentary local business. For example, if you are a bakery, you can partner with a local restaurant and present a combined menu to your customers. This will not only help you come up with a unique marketing plan but will also help your customers get everything they want from a single place. Use EDDM online printing California for this. Companies like Hamilton Marketing can offer you the mailers and distribute them on your behalf in the designated ZIP code area.

Plan a Holiday Event and Market It

The holiday season is the time of merriment. This is the time when your customers are happy and interested to take part in various events. So, make sure that you are taking full advantage of it. You can host a party or even organize a small fair where your local customers will visit. How will you invite the customers to your holiday event? Send out the custom printed postcards with a festive design and invite the customers.

Give a Small Gift

Who doesn’t love receiving gifts! And what can be the best time for gifting the customers if not in the holiday? With the help of EDDM, you can give your existing customers gift certificates that will get thema discount. You can get magnetic calendars printed that will help you get the most advantage of brand awareness. These kinds of token gifts are big hits for the holiday season.

Send Out Catalogues in Mailers

A new year can be your timefor launching a new store or new products. And to spread that news, nothing can beat the appeal of catalogs. Promote your products with amazing visual representation and texts for information. It can be a great idea to promote your new clothing line or new travel plan for your company. These EDDM mailers will stand out from the crowds of other mails and grab the attention of your customers.

So, what are you waiting for? Use these ideas that you find interesting and get the full potential of EDDM marketing this holiday season.